Supply Chain Issues Mean You Should Plan for Q4 Now
The holiday season is gifting and promo’s busiest time. Want to fully capitalize? Be encouraged to order in advance or risk the worst.
The distributor executive was emphatic.
Go, he implored his sales team, to your clients now and start proactively planning for the holiday gifting season. Stress to them, he said, the wisdom of ordering their year-end branded merchandise in as far advance as possible. That, he explained, will give those customers the best chance of securing the products they desire when they want them.
It may seem an odd exhortation given that summer hasn’t even officially started, but in fact the executive’s directive should be followed by every distributor in the North American promotional products industry – starting immediately.
Why? Because the supply chain issues that have triggered rising prices, inventory shortfalls, longer production times and related fiascos within promo appear here to stay for 2021 – and potentially into 2022.